From Karshi to Shell Headquarters: The story of Madina Berdieva

A resident of Karshi with two diplomas and an unquenchable desire for knowledge, Madina Berdieva progressed from her initial role at ABB Lummus Global in Uzbekistan to Shell’s headquarters in the Netherlands, where she currently oversees data quality management, digital strategy, and AI in capital projects. In a discussion with IT Park Uzbekistan and The Tech, she recounted the beginnings of her professional journey, her relocation to Europe, her belief in the importance of remaining “curious and polite,” and her perspective on why Uzbekistan today is a place where one can — and should — seek career advancement in IT.

Madina Berdieva,
Karshi — Information and Digital Technology Manager, Shell, LinkedIn

I was born in Karshi and hold two degrees — in philology and economics, both earned with distinction. Subsequently, I completed a master’s degree in Enterprise IT Architecture from universities in the Netherlands and Belgium, also with distinction.

However, if I were to pinpoint the true start of my career, it was in 1999. After graduating from university, I began my employment with ABB Lummus Global on the construction of the Shurtan Gas Chemical Complex. Two years later, I received an opportunity to advance my career at the company’s headquarters in The Hague.

At that time, obtaining a position in a foreign company was exceptionally difficult, particularly for women in the construction industry, where approximately 4,000 foreign men were employed, creating a predominantly male atmosphere.

Moreover, the work schedule was rigorous — from 7:00 a.m. to 6:00 p.m., Monday through Saturday, with a 150-kilometer commute each way by shuttle bus. I would rise at 4:00 every morning, bringing my breakfast and lunch, as there were no canteens available on site.

In April 1999, my classmate and I became among the first women to be hired. I was fluent in English and had computer skills. At that time, computers were scarce, and the internet was almost non-existent. During my studies, I had taken computer courses to learn Windows, Excel, and Word. This knowledge was novel, and very few individuals possessed such skills. My first salary was paid in U.S. dollars — $118. At that time, this was a considerable sum.

On implementing an ERP system and how it opened doors to Europe

Upon joining the supply department, the task at hand was to implement a new ERP system. No one on the team was familiar with it, as it was a newly developed system created by German programmers.

I received numerous stacks of technical documentation, and I chose to delve into it, believing that with enough dedication, one could master any subject.

I examined the manuals, collaborated with developers in Germany, and sought advice from colleagues in the United States and the Netherlands. Over time, I became proficient in the system while also creating new business processes for logistics, warehousing, and inventory management, in addition to processes for tracking subcontractor supplies. I trained the team, executed the processes, and published daily KPI reports on a board — effectively, my very first dashboard.

With this system, we managed 450,000 tons of pipeline materials. I launched a test version of the ERP system for engineering, procurement, and construction — which turned out to be successful. Subsequently, the company acquired this system for $6 million. I was merely fulfilling my job responsibilities, unaware that I had become the sole expert in this system. This was the opportunity that paved the way for my entry into Europe.

On Professional Path

Since March of this year, I have held the position of Information and Digital Technology Manager. Before this, I spent nearly seven years as a Lead IT Architect at Shell. My shift from IT architecture to the realm of data, artificial intelligence, and innovation was a conscious career choice.

In this capacity, I focus on the company’s strategic priorities: data management and AI implementation. This role enables me to merge my IT architecture background with strategic thinking, thus providing valuable expertise to the business.

Alongside my master’s degree in Enterprise IT Architecture, I am a certified Master Solution Architect (The Open Group, Level 2) — one of about 900 professionals globally to possess this certification.

I lead a highly skilled team of experts, with whom we formulate digital and AI strategies and implement them in capital projects and engineering. Our duties encompass improving and managing data quality, developing digital products, overseeing integration, evaluating data value and significance, and designing new processes and architectural solutions.

On Life in the Netherlands

I have been residing and working in the Netherlands for 24 years. My initial stay was in 2001, when I worked here for one year, after which my international career broadened: I undertook projects in the UAE (four years), France (one year), Russia, and ultimately, in 2006, I returned and have been living here permanently since then.

Initially, adjusting to the culture proved challenging — the Dutch tend to be more reserved compared to individuals in Uzbekistan, which often left me feeling isolated. However, as time passed, I formed friendships, and my experiences working in various countries enabled me to adapt swiftly and meet objectives regardless of the circumstances.

I have maintained my ties to my homeland: I prepare Uzbek cuisine, have instilled a love for Uzbekistan in my children, and my husband has also developed an affection for the country. I believe that every location possesses its unique advantages — the key is to acknowledge them.

On competition in Europe

Competition is fierce. The most formidable rivals are professionals from India. However, there is a crucial distinction: in Europe and the United States, the focus is on quality and efficiency rather than merely on cost. As professionals from Uzbekistan, we are capable of delivering high-quality work. We are courteous, curious, adaptable, and communicative. These traits are highly esteemed.

On salaries in foreign companies

Salaries are quite generous, but the essential factor is understanding one’s worth and niche within the market while clearly defining objectives beforehand. It is vital to be aware of your competitors and to strategize effectively during salary negotiations.

On development in Uzbekistan

There is nothing quite like one’s homeland. Growth in Uzbekistan is not only feasible but also essential. We are living in a time of globalization, and Uzbekistan has entered a new phase of economic development, with borders becoming less significant, especially in the IT sector, where both the government and businesses are generating extensive opportunities.

When I departed in 2001, even the act of leaving the country involved navigating numerous bureaucratic obstacles. I encountered many challenges. Yet now, after all these years, I still think of my homeland, and had there been as many opportunities back then as there are today, I would not have chosen to leave.

On measures necessary for creating conditions for IT professionals

It is crucial to establish jobs with competitive salaries that align with global market standards. Additionally, there should be projects and long-term career advancement opportunities for young professionals.

I believe a combination of initiatives can support local IT specialists:

1. Education: The government is modernizing curricula, while businesses are providing internships.

2. Financial support: The government offers grants and tax incentives, and businesses are financing startups.

Ecosystem: The government establishes technology parks, while businesses foster communities for knowledge sharing.

1. Legislation: The government formulates laws to safeguard intellectual property, while businesses aid in their development.

2. Technology: The government allocates funds for research, while businesses collaborate by sharing resources.

On the Development of the IT Industry in Uzbekistan

Significant changes have occurred — and for the better. Currently, we are observing authentic growth in the startup ecosystem: emerging IT companies are appearing across various sectors, including fintech and agritech.

The government is pivotal in this evolution. Technology parks are being created, tax incentives are being implemented, and initiatives are being introduced that enhance the market's appeal for both local talent and international investors.

I would like to emphasize the advancements in education. The availability of courses in programming, data science, and other IT-related fields has increased markedly. Young individuals now have access to high-quality training, which provides substantial momentum.

Moreover, Uzbekistan has gained international recognition: foreign firms are entering the market, setting up offices, and forming partnerships. This serves as a strong indicator — confidence in the country is on the rise.

Equally significant is the ongoing digitalization within the nation itself. We observe the integration of digital solutions in healthcare, education, and banking. This enhances the quality of life and integrates IT into everyday life.

Much hinges on personal ambitions — whether one chooses to work for others or to innovate independently. The most crucial aspect is to pursue your genuine aspirations. At this moment, I am satisfied with my lifestyle and have no desire to change anything.

Advice for Young IT Professionals

1. Continue learning: Explore new technologies and programming languages through online courses.

2. Build networks: Engage in online groups and forums to cultivate valuable professional relationships.

3. Create a portfolio: Undertake projects that showcase your skills.

4. Seek remote opportunities: Numerous international companies provide remote work options.

5. Improve your English: Proficiency in the language is essential for effective communication with colleagues abroad.

6. Be persistent: Submit resumes and continue applying, even if your initial efforts do not yield success.